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Very
Basic (Require a little bit of effort
and knowledge) |
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At
the absolute minimum any property agent
should have their own website with at least
all important business related information
such as contact details, information about
the business, agents and areas covered etc.
People more often move between towns than
within the same town and such website will
therefore allow people to find YOUR business
by using the primary search keywords
Property, Agents, Town Name and Areas
covered. |
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Free
or low cost websites |
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Standard
(Much easier and better) |
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The
same reasoning as with a basic website but
would be much easier to build and manage
since it's more goal specific or with
build-in content management system as well
as smarter layout. |
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Templates
and Websites |
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Advanced
(Allow you to build a good internet
presence) |
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The
same as with a basic or standard website but
with integrated sections or websites with
for example a property management system and
other programs such as a forum, blog etc.
Despite the fact that a property
management system can be seen as a complete
website it still lack the space and layout
for all these "official" business
information and it therefore make sense to
have different sections or
websites. |
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Complete
Websites and Programs |
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Marketing
(Websites for promotional purposes) |
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CONTENT
is the currency of the internet and in fact
the whole reason for the existence thereof
but your own business related website can
only focus on a limited number of topics and
areas.
By using one or more promotional and
marketing websites only the sky is the limit
regarding what content you can use and you
can use that to your advance to promote your
business.
With for example a town portal where you
promote your business very prominently you
can encourage as many people and businesses
in your town to add content such as
articles, news, information etc and the
combined content greatly contribute towards
the popularity of such site.
Another example is a News Website where
you can post ANY articles, news and
information regarding the property
industry
The
property agents website allow you to
build a NATIONAL property agents directory
and while it's competitors, don't forget
that 1) your business are promoted most
prominently, 2) even if there are 10 000
agents listed it's national while YOUR
links, banners and whatever dominate YOUR
specific area of operation and 3) the more
agents are listed the more popular will the
website be up to the point where it can
became the first and primary place for
people to search for property agents. (and
to think that it's your website) |
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Promotional
Websites |
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Domain
Names (Utilize the value of important
keywords) |
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Don't
forget to browse the domain names section.
While you perhaps already have a business
domain the change is very good that it don't
include important keywords while your own
surname can also be a good marketing tool.
(see www.coetzee.biz
for example).
You can for example register a few suburb
related domain names such as kenmare-properties.co.za
and noordheuwel-properties.co.za (note the
SEPARATE keywords Kenmare, Noordheuwel and
Properties) and either create a small
website or a single
page website for each and link it to
your main website. |
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Domain
Names |
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Notes:
* Above must be seen as only an overview of what
we have on offer and what you can do online so
please take some time to explore this website
properly as there is still a lot more advice,
information and website solutions available.
* In general you can build a strong internet
presence in three parts. 1) a website with
ALL information regarding your business, 2)
additional sections or websites where you can sell
or show your products or services and 3)
additional marketing sections or websites where you
can promote your business, products or
services.
* Depending what web hosting package you choose
you can host several websites and programs without
an increase in the monthly fee so it's the perfect
opportunity to let your family and staff members
promote your business by giving them their own
website with links to your own website. (If your
wife have a recipe portal, one employee a blog and
another one something else the combined CONTENT draw
more visitors to whom you can promote your own
business via links, banners etc)
* With regard to marketing and promotional
websites it's important that you must FOCUS your
mind on just that - marketing and promotion. The
GOAL must be to make such website popular by adding
a LOT of good quality CONTENT and the best way to do
that is to get OTHER PEOPLE involved.
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